We have an exciting new tool available for all of our supporters and organizers that we're launching right now! I think some of you will have a lot of fun with it, as it's a chance to experiment and show your creativity while helping to strengthen our side of the fluoridation battle.
The new tool is what's known as a "Peer-to-Peer campaign." Many nonprofits are utilizing this easy-to-use technology to empower supporters with the ability to help promote the causes they value in their own unique way. Research has shown that this technology is currently one of the most effective tools to educate and recruit new advocates and proponents because the messaging isn't coming from an organization, but from their peers.
How It Works
Creating your own advocacy and fundraising page is easy to do, and it's fun. Just click on the graphic or link below, and you will be walked through the four step process. Step one is a welcome page, step two asks you to enter your name and email address, step three gives you the option to add a profile photo (like what you use on social media) so your friends and network know it's you, and step four shows you our complete template and let's you customize it with your own story for opposing fluoridation. That's it. You'll be able to hit "launch campaign" and share it via email and social media.
We've given you all the tools and templates you'll need, including automated "Thank You" emails and donation receipts for tax-deductions. Also, don't be worried whether or not your page will successfully raise a single penny. This is an educational tool as well, and will direct your contacts to information about the arguments against fluoridation.
I urge everyone to at least explore and play with the tool below. Your page will not be public or registered in our system until you press "Launch campaign" after the four steps. With your help, I know we can reach our campaign goals by the new year.
Click on the graphic below to see and explore this new tool: